Honoring a Legend – The Career of Larry Weishuhn, aka “Mr. Whitetail”

by Chris Avena – Publisher, American Outdoor News

Chris Avena from American Outdoor News presents Larry with his “Championship Belt” for the Lifetime Achievement Award

Presentation of the Lifetime Achievement Award to Larry Weishuhn

American Outdoor News presented their first annual Lifetime Achievement Award during the Dallas Safari Club Convention this past January. The American Outdoor News Lifetime Achievement Award was created to recognize one’s participation, commitment and preservation of our outdoor heritage and traditions. This award was conceived to distinguish a person who did not only live the outdoor lifestyle, but they also embodied it.

This year’s recipient for the inaugural lifetime achievement award was none other than Mr. Whitetail himself, Larry Weishuhn. Larry has spent a lifetime as a champion for the outdoors. As a wildlife biologist, he established wildlife management programs on over fifteen million acres throughout North America and Africa. He is currently the co-host of the weekly show “A Sportsman’s Life” that airs on Carbon TV and the host of the podcast “DSC Campfires with Larry Weishuhn.” Larry also has articles published in several magazines and blogs each month.

Dallas Safari Club Ambassador

Larry is an ambassador for the Dallas Safari Club and serves on the board of directors for the Dallas Safari Club Foundation. He is the co-founder of the Texas Wildlife Association in 2007 and is actively involved with several other wildlife conservation organizations.

Larry has personally mentored generations of outdoorsmen/women, and He has influenced thousands more through his books, articles, blogs, Television shows and podcasts. Larry has made a lasting impression on a multitude of people on many different levels. He has generously given his services and time to many young outdoor writers, editors, and publishers, offering guidance, mentorship, and support. I can personally attest to the assistance and encouragement that he has provided to me and American Outdoor News. His experience and wisdom have proven invaluable time and again. I will say that our publication would not be the same without guidance and support.

This award was presented as a token of gratitude for the generations of hunters and outdoorsmen that Larry had impacted throughout his career. It is an honor to present him with the inaugural American Outdoor News Lifetime Achievement Award, and he would not be the champion that he is without a championship belt.

See more about Larry’s storied career at his website: Home | Larry Weishuhn

Bill Brod

William "Bill" Brod, a native of central New York State, is the Publisher and CEO of Outdoor Specialty Media Group, a digital publishing company dedicated to outdoor enthusiasts. He manages the business operations and helps lead the editorial vision behind North American Deer Hunter, North American Bow Hunter, Crossbow Magazine, and North American Outdoorsman. A lifelong outdoorsman, Bill covers the full spectrum of hunting, fishing, and shooting sports—from whitetail strategy and bowhunting fundamentals to crossbow tactics, gear selection, and field-ready marksmanship. He’s known for translating real-world time afield into practical, step-by-step takeaways: how to choose equipment that fits the hunt, how to test gear honestly, and how to make decisions that improve outcomes and safety in the field. His writing blends enthusiasm for the outdoor lifestyle with a conservation-minded respect for wildlife and habitat. Bill earned a degree in Mechanical Engineering from Union College, an analytical background he brings to product evaluation and performance-focused storytelling. References • POMA bio: https://professionaloutdoormedia.org/board-of-directors/william-bill-brod • SHOT TV interview: https://www.youtube.com/watch?v=gGTi2jK_iZw

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