It was the second week in September. Archery seasons were in full swing. My wife Heather and I were looking for mule deer in southern Alberta. The area we hunt is mostly farmland laced with a mix of native prairie grasses and coulees. It’s an ideal habitat for mule deer. Walking a ridge and glassing…

Several years ago, I landed my first job in the hunting industry by becoming a member of a field promotions team for a leading hunting manufacturer. One of my duties was to promote different products while doing in-store promotional events at several major hunting retailer sites. While doing the in-store events, I often endorsed multiple…